The Holy Spirit is the Master of Persuasion...
Are YOU as Persuasive as You Can Be?

Casey Was Visibly Shaken...

In the time that remained, I asked him if he had ever lied, cheated, stolen or committed adultery. While not being specific, he readily agreed that he had done some of those things. I shared with him that we all have done things like that and we all have fallen short of the standard God has. I let him know there was nothing we could do that was good enough to make it right with God, that Jesus came and gave His life to pay the price we could never pay and give us a life we could never otherwise have.

Amazingly, his heart was pricked and I asked him if we could pray with him to receive Christ. After explaining that a little, the three of us took hands and we all three prayed. His prayer was repentant, genuine and moving. As the plane touched down on the runway he became a new creature in Christ, smiling, teary eyed and holding on to my wife’s hand all the way to the gate.

Here Was My Mistake...

What I had underestimated was the persuasive power of the Holy Spirit. He guided us on what to say and led that young man through a process — a process that has brought countless millions to Christ. A process that can be applied to every area of life and I want to share that process with you. I call it the 7 Laws of Persuasion – How the Holy Spirit Persuades the Heart.

Speaking of the Holy Spirit, Jesus says in John 16:8,

“And when He is come, He will convince the world of sin, and of righteousness, and of judgment...”

The Holy Spirit will "convince," or as some translations read, "reprove," even "convict." I believe it’s fair to assume the Holy Spirit knows a lot about being persuasive and it seems He can be amazingly effective. So let’s take a look at the process.

In this verse, there are 3 things that He intends to accomplish.

• First
  The first is to convince the world of sin. The word for sin in the Greek carries the meaning to “fall short of the mark,” much like an arrow might fall short of a target. Whether in business or in life, if you want someone to change, they must first realize they are falling short of their target. Until and unless they face the fact that they are falling short of their goals, their dreams, their expectations, they won’t make any changes.



• Second
  After they realize their “sin” (their falling short of the goal), they then must be convinced that their righteousness or right-intended actions will never be enough to bridge that gap. In business, a person might know they are missing the mark but are counting on their current well-intended actions to bridge that gap. They will not take action or make a change until and unless they understand clearly that they are falling short and their best current actions will not be enough to rectify the situation.



• Third
  Then, the Holy Spirit convinces them of judgment. That is to say, there’s a price to pay. If you continue down this path, not only are you falling short of the goal, but your plan to rectify it isn’t working and if you don’t take corrective action, you will have a price to pay.

Every business person who is going through a buying process, goes through these three steps. Your job is to lead them through it. This process is the first of 7 laws of persuasion modeled by the Holy Spirit in Scripture. We call it Awaken the Need Before You Proceed. As a soul winning model, it’s very effective and the practical application to business is critical to your success.

We have discovered 6 more laws all equally powerful for:

• winning souls,
• persuading the heart
• and greatly impacting your professional skills for the marketplace.

Consider for a moment the 3rd Law: Flow With Your Gift to Get a Lift. 1 Corinthians speaks of the distribution of the nine gifts of the Spirit, but have you examined how they relate to business? For example, the gift of Wisdom is very powerful for persuasion. Solomon speaks of the 7 pillars of Wisdom. Do you know where they are hidden in Scripture? What their attributes are? How to conform your thinking and presentation to just that one gift?

Why not study the One who has come to persuade the world of sin, righteousness and judgment? Jesus said the Holy Spirit would teach us all things. He is the Great Teacher and we have been studying with Him on what the Scripture has to say about how He persuades.

We are offering a 3-hour, 4-CD set complete with PowerPoint® presentation to help you be much more effective in your communication. Whether you are preaching, teaching, selling, negotiating or just trying to get across your point, the 7 Laws of Persuasion – How the Holy Spirit Persuades the Heart will give you a tremendous boost.

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